Samuels Service Centre has undertaken an initiative that focuses on the less fortunate in the city of Durban and in so doing, we endeavor to elevate this less fortunate group of people.
Durban is a beautiful, culturally diverse and vibrant city. From our beautiful beaches to our prized heritage sites – at its core Durban is a melting pot of most of the typically South African cultures.
Like most big cities, Durban’s streets are also the beds and homes for many street people of varying ages. Research has not identified any particular reason why so many people live on our streets, but it is a reality that we must face. The less fortunate of SA and Durban appear not to contribute to society, many of these individuals have fallen off the radar and have found themselves living on the streets, eking out an existence. The public generally tend to shy away from these individuals by rolling up their windows when they come past or completely ignoring them.
Samuels Service Centre has chosen to assist some of these individuals and in so doing, elevate and uplift this very neglected sector of Durban’s society. We are doing this through our own registered NPO, named Samuels Siza Foundation. ‘Siza’ means to help.
The initiative for the community upliftment project is based on the principle of Mudita. A Thai principle that simply means: finding joy in the good fortune of others.
Samuels Siza Foundation, as an organization, has responded to the cries for help from the people of Durban’s streets. Since the 1st of February 2019, we have engaged in an initiative to try and change the statistics and reality of so many that were once in circulation and now are on the fringes of our society…
We want to make a difference!
What we as an organization plan to do, in partnership with various other community stakeholders, is to work to achieve a safer, cleaner and prettier Durban. A city with good street appeal.
Make Durban Beautiful – Itheku Elihle – aims at rehabilitating individuals and making Durban’s street more beautiful and safer.
The goal is to:
- Employ 400 beggars
- Restore their dignity and discourage begging
- To assist with access to social workers who will help with rehabilitation.
- To restore pride in our city with beautiful flower gardens.
- To clean up the intersections as the beggars will be employed to clean.
- To attract tourism and thereby encourage economic activity in the city.
- To minimize the presence of the criminal element at intersections such as smash and grabs
All these goals will be achieved with the help of stakeholders some of whom we have already engaged and others with whom we are currently in talks. Examples are: the department of Parks, Leisure and Cemeteries, eThekwini Municipality, United Community Empowerment Centre (UCEC), Denis Hurley Foundation, and the citizens of Durban.
For more information visit www.samuelssizafoundation.org
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